There has to be a process.

There has to be a process.

If not, it's all reaction. 

If there is no process, even a good move is reactionary.

It's hit-or-miss.

Not trackable. Not scaleable. 

You can't delegate it.

Or improve it.

Or replace it.

Or automate it.

There has to be a process.

You have to define it, map it, assign it, make it measurable.

And measure it.

There has to be a process.

And it has to be measured.

If not, it's all reaction. 

And I hate that.